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The new e-chefs

The French food service
to the reconquest of the digital

“The food service has a lot to benefit from reappropriating its customer data, pillar of the customer experience and the long-term viability of its businesses”

Antoine Girard
DIRECTOR & FOUNDER / GUESTONLINE

DIGITAL TRANSFORMATION

The revolution is on

Joined by big names of the French food service, Guestonline has launched an offensive called « The e-Chefs : the French food service to the reconquest of the digital».

Through this mouvement, Guestonline joins forces with emblematic personalities to assert the will of the food service to take charge of its digital transformation and regain control of the relationship with its customers.

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An opportunity to take

Through the last  15 years margins and turnover of the French independent food service has never stopped to fall. The digital represents a unique opportunity to  shift the trend by boosting attendance in restaurants and creating customer loyalty.

Avoid falling into the trap

Our objective is to avoid the situation known by the hospitality industry. Hoteliers have gradually become prisoners of online booking agencies. For this sector, the digital era has marked the loss of the link with their clients. Don’t fall in the same trap.

A new and connected generation

Today with the use of smartphones, the new generation connects with traditional restaurants and expect 24/24 availability and reactivity when making a reservation. A lot of actors have been able to capture these customers, playing the intermediate role between the client and the restaurant but beware of the counterparts (commissions, database sharing, etc.)

ANDRÉ TERRAIL – LA TOUR D’ARGENT

CAROLINE SAVOY – (V)IVRE

PAUL-MAURICE MOREL – PAUL BOCUSE

SÉBASTIEN BRAS – MAISON BRAS

Are you an e-chef ?

Today our teams are committed to help you in your digital transformation. Simply fill in this audit form by answering a few questions. You’ll then receive a list of personalised advice to implement, to help you get in the e-Chefs era, offer an unforgettable experience to your clients and thus develop your activity while keeping your independence.